the Royal Danish TheatreSticker which created involvment
The Royal Danish Theatre wanted to draw attention to their conference facilities via their advertisement in order to attract more business customers.
An interaction sticker on the front page of Jyllands-Posten that could be detached and used to complete the advertisement on the back page of the newspaper.
Involvement and great attention was created among the readers.
- 7 out of 10 readers can recall the sticker
- 54% of the people who recognized the sticker are males.
- 2 out of 10 readers completed the campaign by placing the sticker on the advertisement on Jyllands-Posten's back page.
Source: Ad Insight in cooperation with Gallup, May 2013
Published 02 jun 2016