Ole LynggaardContinuous advertisment in Viva creates strong relations
By means of his advertising Ole Lynggaard wishes to support sales with his retailers and cultivate his very strong profile.
Establishing a brand among potential customers in the fashion market may be a challenge as there is a large selection of products and brands on the market. With his high quality product portfolio, Ole Lynggaard chose a continuous campaign in VIVA because the company's target group correlates perfectly with the VIVA readers' profile.
The result was impressive, especially among the female readers.
- 7 out of 10 female readers remember having seen the advertisment in Viva
- 1 out of 3 of Viva's readers intend to contact Ole Lynggaard
- 8 out of 10 of Viva's readers have a positive attitude to Ole Lynggaard
"VIVA is one of our most important advertising media. By advertising in VIVA we are guaranteed optimum attention in a contemporary editorial environment. We reach our target group consisting of modern affluent women with an interest in fashion and design. The latest advertising test documented that our advertisements affected Jyllands-Posten's readers very much and have strengthened our customer-brand relationship."
Marketing Manager, Ole Lynggaard Copenhagen
Published 02 jun 2016